Social media graphic depicting man holding an ipad and social media icons coming out of it for the webinar How To Set Up Your Social Media Content Strategy & Plan For 2022

New Webinar Announcement: How To Set Up Your Social Media Content Strategy & Plan For 2022

This slide/video-based webinar is presented by publicist, journalist and commentator Tina Calder.

As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 25 years and has worked with a number of thought leaders over the years.

NOTE: Purchase of this webinar INCLUDES the recording being sent out following the session

Friday January 7th, 2022 – TO BOOK Register HERE

Set Up Your Social Media Content Strategy & Plan For 2022

In this session you will learn quick and easy tactics to create a social media content strategy and plan to get you taking action quickly this year.

Trainer Tina Calder will unveil the tools and secrets used by her company Excalibur Press to create social media content.

What you will learn:

✔️ How to create a basic social media strategy

✔️ How to turn that strategy into a plan of action

✔️ How to plan, schedule and distribute that content

✔️ What platforms you should consider and why

✔️ What functions should you think about on each platform (eg, Hashtags, Stories etc…)

✔️ Ways to brainstorm content

✔️ Where to get ideas

✔️ Types of content you can create

✔️ A sample schedule plan you can follow

✔️ Tools we use at Excalibur Press

✔️ Why your social media should be part of your wider marketing campaign

✔️ How to create content for every step on the customer journey

We’ve set aside an hour and a half for this overview webinar on How To Set Up Your Social Media Content Strategy & Plan For 2022 which will help you start thinking about what you need to do to set up your social media content strategy and plan for 2022. There will be an opportunity to ask questions throughout.

This webinar is aimed primarily at small businesses, single operators or marketing teams of 1 who want to focus their efforts.

Excalibur Press trainer Tina Calder looking excited with 2 laptops in front of her and her arms stretched out to advertise the webinar How To Set Up Your Social Media Content Strategy & Plan For 2022
Excalibur Press trainer Tina Calder

About Tina

Northern Ireland’s Content Queen, Tina Calder is a journalist and commentator of 25 years, a publicist of 12 and a multi-platform media professional. The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city’s Cathedral Quarter.

From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies.

Tina is also the founder and creator of The Content Club a blog which offers a wealth of resources, webinars and downloadables to help businesses with their marketing and communications.

To put it bluntly she’ll show you how to get stuff done!


About Excalibur Press:

Excalibur Press is a dynamic multi-disciplinary communications agency specialising in communications strategy, planning and delivery. We operate a team of over 15 writers, marketers, publicists, communication professionals, business consultants, editors, photographers, designers and specialist content creators across the UK and Ireland.

We work with brands, organisations and individuals to help them strategically plan and develop their content and communications messages aimed at the online and offline markets.

Our team is led by journalist and publicist Tina Calder who has worked with some of the biggest names in entertainment and the arts industry over her career in the UK, Ireland and Northern Ireland.  Tina is a former business editor in both the b2c and b2b markets. 


What our clients say:

Seamus O’Neill, Belfast City Blues Festival

“Tina and her team have consistently delivered a successful press, communication and social media campaign every year for the festival since coming on board.

“Not just that they have also worked closely with us to produce our programme of events, collect information from artists and help with general artist, venue, sponsor and stakeholder liaison.

“This year our festival was forced online by the Covid-19 pandemic. In a short space of time, Tina and her team turned around a fully live online festival across 8.5 hours with 12 acts streaming live from 10 locations across the country.

“Excalibur Press managed artist liaison, technical support with all artists, event management, event registrations and donations, social media, press & PR, graphics and more. 

“Without Excalibur Press and their wide range of skills we could not have delivered our festival this year. We look forward to continuing our relationship with Tina and her team over the coming year.”

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