The Northern Ireland Festival of Writing aims to unite aspiring and emerging writers in all genres from across the country with those who have already blazed a trail to success, to educate, encourage and inspire […]
Northern Ireland Festival of Writing is Back for 2024 Read More »
When it comes to navigating a communications crisis like the one the DUP are currently traversing, with the recent arrest of Jeffrey Donaldson on allegations of historic sexual abuse, there are a number of steps
DUP’s Crisis Communication Test: Navigating the Storm After Donaldson’s Arrest Read More »
Building a personal brand can be one of the most daunting experiences a business owner can go through. Not only do you have to identify what your personal brand actually is but you also have
Building A Personal Brand: The Importance Of Standing Out From The Crowd Read More »
Creating visual content for your social media can be a daunting task, especially if you aren’t a graphic designer or don’t think you have the skills needed. Of course there are websites and tools out
How to Create Engaging Visuals for Your Social Media Channels Read More »
In an increasingly digital world, where the majority of consumers turn to the internet for almost everything, having an online presence is no longer just an option for businesses; it’s a necessity. Among the many
What Are Online Directories & Why Should You List Your Business On Them? Read More »
In the dynamic world of digital marketing, small businesses have a plethora of opportunities to attract and engage new customers. The digital landscape offers various tools and platforms that can propel your business forward, helping
17 Digital Marketing Tactics Your Small Business Can Implement To Gain More Customers Read More »
When it comes to working with social media influencers and bloggers, getting your campaign right is crucial to the success of what you’re trying to achieve. Influencers don’t want to work on campaigns that don’t
How Do I Choose The Right Social Media Influencer Or Blogger For My Brand? Read More »
With our digital marketing landscape overloaded with platforms and most business owners or marketers overwhelmed with keeping on top of them, finding ways to be new, fresh and authentic can be hard. Wherever you look
Repurposing Content: Maximising Your Digital Marketing Efforts Read More »
When it comes to creating website content for your business it’s important to consider the need for landing pages. A landing page is a standalone web page, distinct from your main website, designed for a
Everything You Need To Know To Create Landing Page Copy That Converts Read More »
Managing and monitoring a range of social media channels can be a mammoth task and keeping them optimised and up to date even more of a struggle. With social platforms, their features, functions and trends
Auditing Your Social Media Channels: Here’s What You Need to Consider Read More »
Creating content for your business can be a daunting task, especially if it’s not something that comes naturally to you. For many businesses they have the luxury of using our team at Excalibur Press and
Here’s Why You Should Consider Using Video In Your Digital Marketing Read More »
When it comes to preparing the marketing assets for your business you could be forgiven for thinking if you don’t have the budget for something you have to resign yourself to simply not having it.
Top Tips For Taking Great Photographs On Your Phone For Your Business Read More »
You could be forgiven for finding pitching to the media a complex and often difficult task. In an industry that’s not just rapidly evolving but constantly changing, building relationships with the right people in the
Navigating Media Relations: 19 Essential Tips For Approaching Journalists Read More »
Thought leadership represents the person or firm that is famous and well-known for their expertise and has authority over the competitors. This person, brand or company usually has a great deal of experience and expertise
What Types Of Content Are Most Effective For Thought Leadership? Read More »
Receiving negative feedback on social media isn’t easy, whether warranted or not it can cause a significant amount of stress. Worse if it’s handled wrong and turns into a flame war where your business or
What’s The Best Way To Handle Negative Feedback On Social Media? Read More »
Creating content for your business or brand is a huge responsibility, get it right and you’re the office hero and everyone takes credit, get it wrong and you’ll ultimately be the scapegoat. With shrinking budgets,
How Do I Balance Quality And Quantity In Content Production? Read More »
When it comes to crafting the perfect marketing message the reality is how you deliver that message isn’t necessarily as important as the message you’re trying to deliver. Of course there’s plenty of research to
The Language That Matters: Why The Words Are Still The Most Powerful Marketing Tool Read More »
When it comes to creating a marketing strategy of influence for your business you could be forgiven for thinking that it’s all about engaging with bloggers and influencers. And while the concept of influencer marketing
The hype of AI isn’t going away and neither is the idea that it can “revolutionise” your marketing, especially if you’re the type of business that’s struggling to keep up with the demands practically and
In response to continued rising costs for the food delivery industry from large corporate ordering apps, a group of Northern Ireland based entrepreneurs have launched a competitor that focuses on the needs of both the
