This slide/video-based webinar is presented by publicist, journalist and commentator Tina Calder.
As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for the last 25 years and has worked with a number of thought leaders over the years.
NOTE: Purchase of this webinar INCLUDES the recording being sent out following the session
Friday January 21st, 2022 – TO BOOK Register HERE
In this practical session attendees will be taken through the secrets of creating blog content for their business.
From how to get ideas and distribution of your blog to giving you practical templates for writing quick and easy content, trainer Tina Calder will reveal all the secrets her team at Excalibur Press use to create fantastic content for our clients.
What you will learn:
✔️ What you will learn:
✔️ What types of blogging you can do for your business
✔️ How to create quick and easy blog posts
✔️ What are the key ingredients to a successful blog
✔️ How to come up with ideas for your blog
✔️ What structure should you apply to your blogging
✔️ Language, rules and tone for your blog
✔️ How to write your blog
✔️ My favourite tools, tips and tricks that help with my blogging and content creation
✔️ How to create quick and easy content from your blog posts
✔️ Where to publish your blog
✔️ How to get your blog seen
We’ve set aside an hour and a half for this overview webinar which will help you start thinking about what you need to do to start or supercharge your blogging and content marketing for 2022. There will be an opportunity to ask questions throughout.
This webinar is aimed primarily at small businesses, single operators or marketing teams of 1 who want to focus their efforts.
About Tina Calder
Northern Ireland’s Content Queen, Tina Calder is a journalist and commentator of 25 years, a publicist of 12 and a multi-platform media professional. The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city’s Cathedral Quarter.
From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies.
Tina is also the founder and creator of The Content Club a blog which offers a wealth of resources, webinars and downloadables to help businesses with their marketing and communications.
To put it bluntly she’ll show you how to get stuff done!
About Excalibur Press:
Excalibur Press is a dynamic multi-disciplinary communications agency specialising in communications strategy, planning and delivery. We operate a team of over 15 writers, marketers, publicists, communication professionals, business consultants, editors, photographers, designers and specialist content creators across the UK and Ireland.
We work with brands, organisations and individuals to help them strategically plan and develop their content and communications messages aimed at the online and offline markets.
Our team is led by journalist and publicist Tina Calder who has worked with some of the biggest names in entertainment and the arts industry over her career in the UK, Ireland and Northern Ireland. Tina is a former business editor in both the b2c and b2b markets.
What our clients say:
Deborah Fitzsimmons, Enterprise Manager, Ballymena Business Centre
“Tina delivered a number of training sessions this year for our ‘ wee buns for business webinars’ supported by Ballymena Business Centre & The Gallaher Trust. This included: Website Blogging, Creating a PR campaign and Brand Messaging.
“Tina’s real life experiences, exceptional content knowledge and lively personality provided inspiration for our local entrepreneurs.
“I highly recommend Tina as a trainer and we look forward to having her back in 2022!”
Sharon Scott, Taste Causeway
“Tina has delivered a number of practical and informative training sessions for Taste Causeway in the last 12 months and we have contracted her for at least another 2 in the next 2-3 months. Tina’s sessions are always well attended and received by our members”
Ashleigh Hunter, North Down Community Network
“Tina has a fantastic energy and enthusiasm which was infectious, and she really encouraged our team to just give it a go which made the training interesting and engaging as well as being informative.”