Everything You Need To Know About Creating Your Brand Story with Tina Calder

New Webinar Announcement: Everything You Need To Know About Creating Your Brand Story with Tina Calder

Standing out from the crowd can be hard in a noisy marketplace, find out how your “story” can help you do just that.

In this session delegates will find out the importance of developing your brand story no matter what size of your business or industry. Attendees will learn each of the elements of creating a brand story and what they need to consider to develop one that will resonate with customers and prospects alike.

This slide/video-based webinar is presented by publicist, journalist and commentator Tina Calder.

NOTE: Purchase of this webinar INCLUDES the recording being sent out following the session

Friday February 18th, 2022 – TO BOOK Register HERE

As founder of Excalibur Press publicity management, content creation and copywriting agency Tina has been in the business working in Northern Ireland for over 20 years and has worked with a number of thought leaders during that time.

In this webinar we will cover:

    • What is storytelling and why does it matter?
    • The science of storytelling
    • What is brand storytelling?
    • Why is brand storytelling important for your brand?
    • How to cultivate your brand story
    • Finding your why
    • Creating your tone of voice
    • The importance of emotional marketing
    • Brand story and the customer journey
    • And much more….

We’ve set aside an hour and a half for this overview webinar which will help you start thinking about what you need to do to maximise and optimise your brand story.

Content Queen Tina will break down why creating a brand story should be a key part of your content strategy, how you can use it effectively and give you top tips, tricks and tools to be able to create great marketing content today!

Trainer Tina Calder

About Tina Calder

Northern Ireland’s Content Queen, Tina Calder is a journalist and commentator of 25 years, a publicist of 12 and a multi-platform media professional. The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city’s Cathedral Quarter.

From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies.

Tina is also the founder and creator of The Content Club a blog which offers a wealth of resources, webinars and downloadables to help businesses with their marketing and communications.

To put it bluntly she’ll show you how to get stuff done!

About Excalibur Press:

Excalibur Press is a dynamic multi-disciplinary communications agency specialising in communications strategy, planning and delivery. We operate a team of over 15 writers, marketers, publicists, communication professionals, business consultants, editors, photographers, designers and specialist content creators across the UK and Ireland.

We work with brands, organisations and individuals to help them strategically plan and develop their content and communications messages aimed at the online and offline markets.

Our team is led by journalist and publicist Tina Calder who has worked with some of the biggest names in entertainment and the arts industry over her career in the UK, Ireland and Northern Ireland.  Tina is a former business editor in both the b2c and b2b markets.


What our clients say:

Deborah Fitzsimmons, Enterprise Manager, Ballymena Business Centre

Tina delivered a number of training sessions this year for our ‘ wee buns for business webinars’ supported by Ballymena Business Centre & The Gallaher Trust. This included: Website Blogging, Creating a PR campaign and Brand Messaging.

“Tina’s real life experiences, exceptional content knowledge and lively personality provided inspiration for our local entrepreneurs.

“I highly recommend Tina as a trainer and we look forward to having her back in 2022!”


Sharon Scott, Taste Causeway

“Tina has delivered a number of practical and informative training sessions for Taste Causeway in the last 12 months and we have contracted her for at least another 2 in the next 2-3 months. Tina’s sessions are always well attended and received by our members”


Ashleigh Hunter, North Down Community Network

“Tina has a fantastic energy and enthusiasm which was infectious, and she really encouraged our team to just give it a go which made the training interesting and engaging as well as being informative.”

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