Having a functioning website can be an important aspect of running a successful business. However, the costs associated with creating and maintaining a website can be high, particularly for small businesses, with a low, or no marketing budget.
Not every business owner has the time, resources, or need for a website. The good news is, there are various other ways to market your business online, without needing a website!
We’re rounding up our 5 favourite, and most effective ways to market your business online, without a website:
- Review Sites/Google reviews
Online review sites such as Yelp, TripAdvisor, Trustpilot, and even Google reviews, can
impact your business’s online presence, and in turn, affect how potential customers view your business.
Encouraging customers to leave positive reviews, can boost your online credibility and attract more interest to your business. Remember to respond to these reviews and thank your customers directly. This can help to build an online rapport and shape your business’s online reputation.
- Online Directory Listing
Make sure that your business is listed on directory listing websites.
These sites typically connect businesses with local customers. Simply put, they’re a form of online catalogue, and can help potential customers to find your business online.
Online directories often increase your chances of being found by prospective customers on search engines like Google. This can be a fantastic way to enhance your online visibility without the need for a website.
- Claim Your Google My Business Listing
Google My Business is an amazing free tool for businesses, especially for those without a website. Claiming and optimising your Google My Business listing can ensure your business not only appears in local search results, but ranks higher, all whilst appearing on Google Maps.
Simply update your business listing with accurate information, respond to customer inquiries, and regularly update your listing with posts and photos to market your business for free.
This can be a great way to target an audience local to you, particularly if you’re a smaller business operating within a town or city.
- Try Blogging on other platforms
You don’t need a website to share your expertise and promote your business via blogging.
If you have a talent for writing informative blogs and answering burning questions related to your industry, you can offer blogs to other websites as guest posts. This can allow you to reach new prospective audiences, showcase your knowledge, and promote your brand, business, or products.
- Get on social media
Probably the most obvious, but important tip, is to get your business on social media. Even without a website, platforms like Facebook, Instagram, X, and TikTok can be great ways to promote your brand, build an audience, and share updates.
Choose a social media platform that aligns best with your target audience and start posting! Remember that social media is not a one-way street, and that as with Google My Business, you should be engaging with, and responding to your audience as often as possible.