What Is Google My Business And Why Should You Utilise It For Your Business?

Google My Business is a tool that enables you to manage and optimise your Business Profile on Google. 

It allows you to add things such as a phone number, opening hours and health and safety measures. You can show your business’ personality with your logo and cover image. A business profile can help you make that all important first impression.

Through your profile you can create posts and increase customer engagement while showcasing offers and events. It’s an excellent way to get your business out there and seen by those who you want to attract. 

Here is why you should utilise Google My Business for your business: 

  • It’s free

Promoting your business can cost quite a bit – but setting up a business profile with Google My Business won’t set you back anything. If you’re just starting out or are steadily growing, this is a fantastic option. 

  • No app sign up needed

In addition to Google My Business being entirely cost effective, it is also very easily managed. On your desktop, you can manage your profile directly from Google Search in your browser. 

You can use the Google Maps app to manage your Business Profile on your mobile device. Google Maps is easily used and is an app that already exists on most devices. 

  • No shopfront? No problem

If your business doesn’t have a physical address you can still set up a Business Profile as long as you still make in person contact with customers. 

You can also have a Business Profile if you’re a hybrid business that serves customers at your business address and visits or delivers directly to customers. If you’re a service-area business that visits or delivers to customers directly, but doesn’t serve customers at its business address, you can benefit from a profile too. 

  • Work with your existing website

If you already have a website for your business, Google My Business can help you add more visibility to your current website on Google Search and Google Maps. 

With a Business Profile you can elevate your engagement and bring more customers to your physical and virtual door. 

  • Engage directly with customers

When signed into your Google account, you can respond to reviews. Customers will be able to review your response directly underneath your review. This is a great way to engage with valuable feedback from the people who matter most to your business.

  • Google Ads can help your reach even more 

Google Ads can help you drive sales and traffic to your business, both online and in store. You can also track conversions and get access to audience insights. 

Through Google Ads you can also get recommendations, decide your monthly budget, and adjust it at any time. Google technology helps you measure results and make the most of your ad spend.

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