When it comes to adopting AI, particularly large language models like ChatGPT, many businesses are understandably cautious. They’re worried about everything from data privacy, job security to the protection of intellectual property. As a result […]
Here’s the thing, I didn’t really want to embrace AI large language models when I first properly heard about them many years ago. I was absolutely delighted when Jasper and CopyAI were terrible at writing
Adapt or Die: The AI Wake-Up Call Every Business Leader Needs to Hear Read More »
Now, more than ever, email marketing has become a vital element of many businesses marketing operations. With companies trying to move their audiences away from digital channels like social media where they have no control
Everything You Need To Know About Email Marketing For Beginners Read More »
Building a personal brand can be one of the most daunting experiences a business owner can go through. Not only do you have to identify what your personal brand actually is but you also have
Building A Personal Brand: The Importance Of Standing Out From The Crowd Read More »
SEO stands for Search Engine Optimisation. That means it’s all about getting your website noticed by search engines like Google. When your site ranks higher in search results, more people can find and visit it.
A Basic Guide To SEO: Everything You Need To Know To Start Your SEO Journey Read More »
Having a functioning website can be an important aspect of running a successful business. However, the costs associated with creating and maintaining a website can be high, particularly for small businesses, with a low, or
No Website? Here’s 5 Ways You Can Market Your Business Online Read More »
Google My Business is a tool that enables you to manage and optimise your Business Profile on Google. It allows you to add things such as a phone number, opening hours and health and safety
What Is Google My Business And Why Should You Utilise It For Your Business? Read More »
In an increasingly digital world, where the majority of consumers turn to the internet for almost everything, having an online presence is no longer just an option for businesses; it’s a necessity. Among the many
What Are Online Directories & Why Should You List Your Business On Them? Read More »
In the dynamic world of digital marketing, small businesses have a plethora of opportunities to attract and engage new customers. The digital landscape offers various tools and platforms that can propel your business forward, helping
17 Digital Marketing Tactics Your Small Business Can Implement To Gain More Customers Read More »
Lead magnets are a superb way to help you grow your business. They can help you attract and serve potential customers, but also to serve current customers. You might have heard a lot about lead
Lead Magnets: What Are They & Why Can They Help Grow Your Business? Read More »
Out of all the marketing strategies, building a responsive and engaged mailing list can be one of the biggest challenges any business can face. That’s because most companies make the same mistakes or don’t go
When it comes to crafting the perfect marketing message the reality is how you deliver that message isn’t necessarily as important as the message you’re trying to deliver. Of course there’s plenty of research to
The Language That Matters: Why The Words Are Still The Most Powerful Marketing Tool Read More »
Canva is an online graphic design platform allowing to create a wide range of visual content from presentations to social media graphics. With Canva’s easy to use tools, anyone can make professionally designed layouts and
What Is Canva & Why Do You Need It For Your Small Business Read More »
When it comes to creating a marketing strategy of influence for your business you could be forgiven for thinking that it’s all about engaging with bloggers and influencers. And while the concept of influencer marketing
The hype of AI isn’t going away and neither is the idea that it can “revolutionise” your marketing, especially if you’re the type of business that’s struggling to keep up with the demands practically and
When it comes to creating a company pitch deck it can be daunting. We often try to think about what information we want to tell the people who will be on the receiving end. But
20 Things You Need To Consider When Creating Your Company Pitch Deck Read More »
Connecting and resonating with your audience and potential customers is one of the most important things your business will do. How you connect with them will vary depending on what you do and what you
Why You Need To Create A Strong Brand Mission Statement For Your Business Read More »
Long gone are the days when rhyming off a whole list of features for your product or service is enough to make a sale. Customers are much more savvy than ever before and usually by
There are many schools of thought when it comes to the customer value journey. For some it’s 4 steps, others there are more than 8 steps and many have convoluted descriptions of what the stages
According to research “82% of buyers accept meetings with sellers who reach out to them”, a pretty decent statistic when you think about it. The same research Top Performance in Sales Prospecting by RAIN Group Center for
Are You Reaching Out To Your Prospects & Potential Customers Effectively? Read More »
