Explore insights and tips from our team on media, communications, branding, and more! Our blog offers a fresh perspective on industry trends and best practices.
LinkedIn is filled with people complaining about people writing their content with AI and how inauthentic it might be. As a result, copywriters, marketers and business people are scrambling on a daily basis to replace […]
From Tabloids to AI — How the Em Dash Earned Its Place & Why We Shouldn’t Eradicate It Read More »
🤯 I’ve got my concentrating face on today! I’m learning new AI stuff again! BTW, the pics above and below aren’t me this morning – I’m still in my PJs down a rabbit hole I
Are You Watching For The Red Flags When Creating Marketing Content With ChatGPT? Read More »
When we talk about digital accessibility, we often focus on the technical requirements. Can someone with a screen reader navigate a website? Can a person with low vision read the text? Are videos captioned?
Decoded Episode 1: Seeing Digital Accessibility Differently Read More »
There probably should be a disclaimer with this article, a very good friend of mine told me not to write it. They thought it might “rub people up the wrong way” or it might prevent
We’re Giving Entrepreneurs Mentors But Not the Tools to Work With Them Read More »
The Myth of Silence Let’s be honest, there was a time when “no comment” was a perfectly acceptable way to handle a difficult story. It wasn’t avoidance, it was strategy. You could throw a two-word
Why “No Comment” Isn’t a Strategy Anymore (And What to Do Instead) Read More »
Let me be very clear – I condemn racism, intimidation and violence in all its forms. And here’s a warning…this is a mammoth piece, I make no apologies for it being the type of article
A new all-island entrepreneurship programme for disabled people has opened for applications in Northern Ireland. But for many, structural access and support questions remain unanswered. Recently, a new business support programme for people with disabilities
It’s been a decade since the Belfast City Centre Regeneration and Investment Strategy (BCCRIS) laid out an ambitious roadmap for transforming the heart of our city. Now, a decade later, it’s fair to say the
There’s something powerful about a room full of people being honest, not just about what they do, but about who they are. That’s the space we’re aiming to create on Thursday 26 June at Jennymount
It’s Time To Stop Hiding In Plain Sight And Start Showing Up As Your Authentic Self Read More »
Last year, 452 business owners and leaders across Belfast took time to respond to the Belfast Business Survey collated by Belfast City Council and Belfast Chamber. The message was clear…we’re hopeful, but we’re not without
What Last Year’s Belfast Business Survey Told Us & Why You Should Contribute This Year! Read More »
This morning I attended the North Belfast Business Breakfast at the Lansdowne Hotel for an event organised by the North Belfast Community Partnership to bring together local businesses, stakeholders, and community leaders. As a North
North Belfast Businesses Come Together To Shape Future At Local Breakfast Event Read More »
It’s no secret the world of education is changing rapidly, and artificial intelligence (AI) is at the forefront of this transformation. From business to healthcare to education, AI is reshaping how we work, learn, and
When it comes to adopting AI, particularly large language models like ChatGPT, many businesses are understandably cautious. They’re worried about everything from data privacy, job security to the protection of intellectual property. As a result
Resistance To The AI Revolution Is Futile Read More »
Adopting artificial intelligence (AI) tools can feel like a daunting shift, particularly for small business owners, marketing teams, and managers working with limited resources. While AI has the potential to transform efficiency and productivity, resistance
Overcoming AI Resistance: Helping Your Team Embrace New Technology Read More »
Struggling to increase sales in the competitive small business landscape? Unlock the secrets to boosting your revenue and ensuring long-term success with our ultimate guide! Discover practical, actionable strategies to attract new prospects and maximise
How To Increase Sales For Your Business Read More »
Here’s the thing, I didn’t really want to embrace AI large language models when I first properly heard about them many years ago. I was absolutely delighted when Jasper and CopyAI were terrible at writing
Adapt or Die: The AI Wake-Up Call Every Business Leader Needs to Hear Read More »
Now, more than ever, email marketing has become a vital element of many businesses marketing operations. With companies trying to move their audiences away from digital channels like social media where they have no control
Everything You Need To Know About Email Marketing For Beginners Read More »
When it comes to navigating a communications crisis like the one the DUP are currently traversing, with the recent arrest of Jeffrey Donaldson on allegations of historic sexual abuse, there are a number of steps
DUP’s Crisis Communication Test: Navigating the Storm After Donaldson’s Arrest Read More »
Building a personal brand can be one of the most daunting experiences a business owner can go through. Not only do you have to identify what your personal brand actually is but you also have
Building A Personal Brand: The Importance Of Standing Out From The Crowd Read More »
Creating visual content for your social media can be a daunting task, especially if you aren’t a graphic designer or don’t think you have the skills needed. Of course there are websites and tools out
How to Create Engaging Visuals for Your Social Media Channels Read More »
