What Is A Successful Blog Post?
There are many schools of thought when it comes to determining what truly makes a blog post successful. And, if I’m honest, I probably don’t have the answer you want. However, as controversial as my …
Insights Blog
Explore insights and tips from our team on media, communications, branding, and more! Our blog offers a fresh perspective on industry trends and best practices.
3 Essential Ingredients For Every Blog Post
When it comes to creating a blog or writing a blog post there are plenty of important elements you need to practically create and distribute it. However, way before you consider any functional information or …
Everything You Need to Know About Adding a Call to Action to Your Copy
What Is a Call to Action? Think about all times you have clicked on a button to download file or signup for a newsletter. Each time you do this, you have adhered to a call-to-action. …
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Newsjacking: What Is It & Why Do You Need To Know About It?
“Newsjacking” can do a lot of positive things for your business, including: Boosting your promotional activities, Engaging your target audience, Improving your brand reputation, Increasing traffic to your social channels and website, Helping you acquire …
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Have You Heard Of Thought Leadership? Here’s What You Need To Know
When it comes to Thought Leadership you’d be forgiven for thinking it’s a relatively new term. It isn’t. Socrates, Einstein, Newton and a variety of other historic figures would have been considered thought leaders in …
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6 Things You Need To Do To Identify Your Unique Selling Point
When writing any copy for your business or service one important element will be your USP – your Unique Selling Point. Without it, there’s not going to be anything to set you apart from the …
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23 Things You Can Do In Your Business To Win At Press & Publicity
Producing engaging content which includes video, written word and imagery with storytelling as a key element is a vital component in all sales, marketing, publicity and communication strategies. It is essential your brand develops a …
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9 Things To Consider When Writing A Brief For Your Content Creator Or Copywriter
Whenever I’m creating content for my clients or undertaking a copywriting commission I usually have two types of client. The first will have an exact idea of what they want, they will have keyword research, …
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My Secret Content Creation Weapon: Google Alerts
When I was at the height of my career as a showbiz reporter around 2008-2010 I had a secret weapon. That secret weapon was Google Alerts. At the time they were relatively under-utilised and in …
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6 Things To Consider When Creating Website Content
When creating website content it’s easy to get stuck in a traditional corporate language that can, more often than not, be unsuitable for your customers and/or audience. The obsession with being “professional” and the old …
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8 Things You NEED To Know About GDPR
The Data Protection Act in the UK was replaced with the new General Data Protection Regulation (GDPR) on May 25, 2018. For most companies who are holding data about customers, clients or anyone else it meant you …
8 Types Of Blog Posts That Will Help You Create Engaging Content
When it comes to creating content there is a wealth of content styles out there. At Content Club we use a variation of them all for our clients but the listicle is very much …
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Are You Writing A Blog Post? Here Are Some Quick & Easy Top Tips!
Creating a blog post should be relatively easy once you get into the rhythm of how you’re going to do them and what style you want to write in. I’ve heard of clients spending hours …
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11 Top Tips For Adding Fantastic Imagery To Your Content
In our selfie-obsessed world consumers have become more and more astute to the importance of good photography and videography. With heightened senses of what “looks good” potential customers are making more judgements than ever …
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SEO: The ART To Getting Found On Google
In years gone by, it was common for users to go to websites directly by typing the specific URL in the address bar. However, recent estimates indicate that between 81 and 93% of users find …
Do You Want To Start Podcasting? Here’s How I Did It In Just 2.5 Hours!
I’m a great believer in just getting on with something when the notion takes. In today’s fast-paced world it’s often hard to find those few moments of time to do something you love, something creative …
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Using Positive Language In Even The Most Negative Scenario
Not every blog post we’ll ever have to write will be happiness and fluffy ducks, in fact, for some businesses tackling serious and negative subjects could pose a real problem when trying to create digital …
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14 Top Tips For Creating Content For Your Business
When it comes to promoting your business, in this day and age content is king. But what exactly does content mean? And how can you create it quickly, effectively and efficiently? Content comes in many …
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6 Things You Need To Do To Create A Great List Based Blog Post
Writing a blog post or marketing email doesn’t have to be daunting. Sometimes all it takes is one small idea and 30 minutes to write it. No doubt there will be people who are horrified …
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Why Is Creating Content So Intimidating?
Write a blog post…they said. It’ll bring you new customers…they said. And for people like me it’s easy…or so you would think. One of the biggest problems most people have when trying to engage with …