The hype of AI isn’t going away and neither is the idea that it can “revolutionise” your marketing, especially if you’re the type of business that’s struggling to keep up with the demands practically and […]
A few years ago AI copywriters like Jasper and Copy.ai (I think that’s what it was called) hit the market with a bit of a fanfare. And, if the truth be told I thought “oh
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Most people in the communications field will have heard the term “clickbait” and for most it conjures up a rather negative view of the online publishing world. In 2006 a self titled Corporate Systems Advisor
Clickbait: What Is It? Should You Use It Or Avoid It? Read More »
There are many schools of thought when it comes to determining what truly makes a blog post successful. And, if I’m honest, I probably don’t have the answer you want. However, as controversial as my
When it comes to creating a blog or writing a blog post there are plenty of important elements you need to practically create and distribute it. However, way before you consider any functional information or
What Is a Call to Action? Think about all times you have clicked on a button to download file or signup for a newsletter. Each time you do this, you have adhered to a call-to-action.
Everything You Need to Know About Adding a Call to Action to Your Copy Read More »
“Newsjacking” can do a lot of positive things for your business, including: Boosting your promotional activities, Engaging your target audience, Improving your brand reputation, Increasing traffic to your social channels and website, Helping you acquire
Newsjacking: What Is It & Why Do You Need To Know About It? Read More »
Creating a blog post should be relatively easy once you get into the rhythm of how you’re going to do them and what style you want to write in. I’ve heard of clients spending hours
Are You Writing A Blog Post? Here Are Some Quick & Easy Top Tips! Read More »
Not every blog post we’ll ever have to write will be happiness and fluffy ducks, in fact, for some businesses tackling serious and negative subjects could pose a real problem when trying to create digital
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Writing a blog post or marketing email doesn’t have to be daunting. Sometimes all it takes is one small idea and 30 minutes to write it. No doubt there will be people who are horrified
6 Things You Need To Do To Create A Great List Based Blog Post Read More »
