LinkedIn is filled with people complaining about people writing their content with AI and how inauthentic it might be. As a result, copywriters, marketers and business people are scrambling on a daily basis to replace […]
From Tabloids to AI — How the Em Dash Earned Its Place & Why We Shouldn’t Eradicate It Read More »
Now, more than ever, email marketing has become a vital element of many businesses marketing operations. With companies trying to move their audiences away from digital channels like social media where they have no control
Everything You Need To Know About Email Marketing For Beginners Read More »
When it comes to crafting the perfect marketing message the reality is how you deliver that message isn’t necessarily as important as the message you’re trying to deliver. Of course there’s plenty of research to
The Language That Matters: Why The Words Are Still The Most Powerful Marketing Tool Read More »
The hype of AI isn’t going away and neither is the idea that it can “revolutionise” your marketing, especially if you’re the type of business that’s struggling to keep up with the demands practically and
A few years ago AI copywriters like Jasper and Copy.ai (I think that’s what it was called) hit the market with a bit of a fanfare. And, if the truth be told I thought “oh
The Dangers Of Getting Caught In The ChatGPT AI Copywriting Trap Read More »
Storytelling isn’t a new thing, it’s not a digital marketing buzz phrase and it certainly isn’t an alien concept. In fact “storytelling” is at the very core of all society, it’s what makes us human.
Why Storytelling Is Absolutely Vital For Any Successful Business Publicity Campaign Read More »
Most people in the communications field will have heard the term “clickbait” and for most it conjures up a rather negative view of the online publishing world. In 2006 a self titled Corporate Systems Advisor
Clickbait: What Is It? Should You Use It Or Avoid It? Read More »
Getting a headline right is probably one of the most important parts of creating online content either for your personal blog or business website. The headline will, more often than not, be the main thing
The Secret To Creating Great Headlines For Your Online Content Read More »
When adding an event to your website, blog or creating a press release or listing to be submitted to a variety of external sources there are a few essentials you should be thinking of. That
Quick & Easy Template For Writing Event Content For Your Website Read More »
What Is a Call to Action? Think about all times you have clicked on a button to download file or signup for a newsletter. Each time you do this, you have adhered to a call-to-action.
Everything You Need to Know About Adding a Call to Action to Your Copy Read More »
Whenever I’m creating content for my clients or undertaking a copywriting commission I usually have two types of client. The first will have an exact idea of what they want, they will have keyword research,
9 Things To Consider When Writing A Brief For Your Content Creator Or Copywriter Read More »
When creating website content it’s easy to get stuck in a traditional corporate language that can, more often than not, be unsuitable for your customers and/or audience. The obsession with being “professional” and the old
6 Things To Consider When Creating Website Content Read More »
