Explore insights and tips from our team on media, communications, branding, and more! Our blog offers a fresh perspective on industry trends and best practices.
When it comes to crafting the perfect marketing message the reality is how you deliver that message isn’t necessarily as important as the message you’re trying to deliver. Of course there’s plenty of research to […]
The Language That Matters: Why The Words Are Still The Most Powerful Marketing Tool Read More »
Canva is an online graphic design platform allowing to create a wide range of visual content from presentations to social media graphics. With Canva’s easy to use tools, anyone can make professionally designed layouts and
What Is Canva & Why Do You Need It For Your Small Business Read More »
When it comes to creating a marketing strategy of influence for your business you could be forgiven for thinking that it’s all about engaging with bloggers and influencers. And while the concept of influencer marketing
The hype of AI isn’t going away and neither is the idea that it can “revolutionise” your marketing, especially if you’re the type of business that’s struggling to keep up with the demands practically and
While the digital landscape offers a wealth of opportunities for small businesses, it equally presents a bounty for cybercriminals. In the UK, a small business falls victim to a successful hack every 19 seconds. By
Digital Threats and Your Business: 9 Tips to Stay Safe Online Read More »
A few years ago AI copywriters like Jasper and Copy.ai (I think that’s what it was called) hit the market with a bit of a fanfare. And, if the truth be told I thought “oh
The Dangers Of Getting Caught In The ChatGPT AI Copywriting Trap Read More »
When it comes to creating a company pitch deck it can be daunting. We often try to think about what information we want to tell the people who will be on the receiving end. But
20 Things You Need To Consider When Creating Your Company Pitch Deck Read More »
Connecting and resonating with your audience and potential customers is one of the most important things your business will do. How you connect with them will vary depending on what you do and what you
Why You Need To Create A Strong Brand Mission Statement For Your Business Read More »
Long gone are the days when rhyming off a whole list of features for your product or service is enough to make a sale. Customers are much more savvy than ever before and usually by
Creating content can be a mammoth task both physically and mentally regardless whether you’re a single operator business owner doing it yourself or a professional content creator. Ideas don’t often come easily and the ones
3 Questions You MUST Ask Yourself Before Creating Content For Your Business Read More »
In the communications industry we all screw up at least once. There’s always something that goes wrong, something that doesn’t go to plan and a curve ball that comes hurtling towards you at the speed
Crisis Communications During A Pandemic: Can They Ever Be Perfect? Read More »
There are many schools of thought when it comes to the customer value journey. For some it’s 4 steps, others there are more than 8 steps and many have convoluted descriptions of what the stages
According to research “82% of buyers accept meetings with sellers who reach out to them”, a pretty decent statistic when you think about it. The same research Top Performance in Sales Prospecting by RAIN Group Center for
Are You Reaching Out To Your Prospects & Potential Customers Effectively? Read More »
Newsletters are a superb way to engage clients and customers and build a relationship with them. They’re a one-to-one communication from your business to the recipient and you can create valuable content that truly resonates
Creating A Company Newsletter: Here’s Everything You Need To Know Read More »
Storytelling isn’t a new thing, it’s not a digital marketing buzz phrase and it certainly isn’t an alien concept. In fact “storytelling” is at the very core of all society, it’s what makes us human.
Why Storytelling Is Absolutely Vital For Any Successful Business Publicity Campaign Read More »
Copyright protects things like books, movies, artwork, photos, software code and emails, and if you’re the content creator in a business, you need to know a little about copyright, whether you’re writing books, blogs or
Copyright: What Do You Need to Know When Creating Content For Your Business? Read More »
Most people in the communications field will have heard the term “clickbait” and for most it conjures up a rather negative view of the online publishing world. In 2006 a self titled Corporate Systems Advisor
Clickbait: What Is It? Should You Use It Or Avoid It? Read More »
Creating content for your brand can be a daunting experience, with so many platforms and channels to post on and not enough time in the day to do it all marketers are turning to the
User Generated Content: What Is It & Why Is It Important to Your Brand? Read More »
In recent years the need for copywriters has risen substantially with an ever increasing number of platforms and ways to contact your customer. Back in the day rarely would you have heard of a copywriter, it was
Copywriter Vs Content Creator Vs Journalist Vs Blogger: They’re Very Different Skills Read More »
Getting a headline right is probably one of the most important parts of creating online content either for your personal blog or business website. The headline will, more often than not, be the main thing
The Secret To Creating Great Headlines For Your Online Content Read More »
