When writing any copy for your business or service one important element will be your USP – your Unique Selling Point. Without it, there’s not going to be anything to set you apart from the […]
6 Things You Need To Do To Identify Your Unique Selling Point Read More »
Libraries NI will hit the road this month with a series of five inspirational events aimed to help people use blogging to improve their lives. The Get Blogging For Wellness Roadshow will take place Bangor
NI Gets Set To Blog For Wellness With Libraries NI New Roadshow Read More »
Producing engaging content which includes video, written word and imagery with storytelling as a key element is a vital component in all sales, marketing, publicity and communication strategies. It is essential your brand develops a
23 Things You Can Do In Your Business To Win At Press & Publicity Read More »
As the Government and the opposition parties duke it out in parliament over the Brexit deal, Britain is going nervously about its daily business, each day wondering how and when it’s all going to end
Whenever I’m creating content for my clients or undertaking a copywriting commission I usually have two types of client. The first will have an exact idea of what they want, they will have keyword research,
9 Things To Consider When Writing A Brief For Your Content Creator Or Copywriter Read More »
When I was at the height of my career as a showbiz reporter around 2008-2010 I had a secret weapon. That secret weapon was Google Alerts. At the time they were relatively under-utilised and in
My Secret Content Creation Weapon: Google Alerts Read More »
Jivani Yoga launches latest training programme Northern Ireland company Jivani Yoga has opened applications for their 2019 residential training course in Thailand. During the 4-week programme commencing on April 1, 2019 on Koh Phangan, participants
Take A Life-Changing Trip To Thailand With Yoga Training Programme Read More »
Booming restaurant chain Made in Belfast is set to open its fourth destination outlet on the city’s Lisburn Road. The £200,000 investment will create 20 jobs and is the latest in Made in Belfast’s commitment
By Karen Walker, owner Bronze Leaf Tan Maximising your profit margins in the beauty industry can often be a struggle with so many new products, treatments and therapies being developed or created every day. Working
COMMENT: Prioritising Profit Margins In The Salon Industry Read More »
Armagh is gearing up for a major creative initiative that offers local people a chance to get involved in the development of a new series of public artworks for the city centre. Throughout February and
‘Alleyways’ Public Art Project Connecting Artists With Communities In Armagh Read More »
Belfast’s Cathedral Quarter Business Improvement District (CQ BID) has partnered with the 2019 Belfast Children’s Festival to unveil a packed programme of events this Spring. The money has been secured through the Arts & Business
NORTHERN Ireland entrepreneur Sinead Sharkey has been appointed to the Regional Leader Programme of the networking organisation promoting equality in business, Lean In. Sinead’s work to develop her Female Entrepreneurs Lean In ‘circle’ supporting women
Comedians Colin Murphy, Nuala McKeever and Neil Delamere are among the big names set to take to the stage at the ISLAND Arts Centre in the new year. Also bringing their shows to the Lisburn
Lisburn’s ISLAND Arts Centre Afloat With Packed Programme For 2019 Read More »
When creating website content it’s easy to get stuck in a traditional corporate language that can, more often than not, be unsuitable for your customers and/or audience. The obsession with being “professional” and the old
6 Things To Consider When Creating Website Content Read More »
A Belfast tech entrepreneur is challenging people all across Northern Ireland to begin a 31-day learning challenge. Christine Watson, founder of TrainingMatchmaker.com, has launched the annual #LearnuaryNI campaign which encourages both trainers and learners to
Belfast Entrepreneur Launches 31 Day Learning Challenge #LearnuaryNI Read More »
Blogging, vlogging and podcasting are ways to share stories and compelling content, and recently 12 Northern Ireland bloggers received certificates for completing a six-week course at Lisburn City Library. Delivered by TrainingMatchmaker.com and backed by
Aspiring Bloggers Complete Course At Lisburn City Library Read More »
Award-winning artist Kathryn Callaghan has created a custom piece of art now displayed on each of the 23 floors of Belfast’s newest hotel, the Grand Central on the city’s Bedford Street. Kathryn’s seahorse image is
The ongoing success of women in leadership empowerment network Lean In is not only deserving of being celebrated, but it is a remarkable surge in its membership and achievements in Northern Ireland.Set up here just
The Data Protection Act in the UK was replaced with the new General Data Protection Regulation (GDPR) on May 25, 2018. For most companies who are holding data about customers, clients or anyone else it meant you
When it comes to creating content there is a wealth of content styles out there. At Content Club we use a variation of them all for our clients but the listicle is very much
8 Types Of Blog Posts That Will Help You Create Engaging Content Read More »
