With our digital marketing landscape overloaded with platforms and most business owners or marketers overwhelmed with keeping on top of them, finding ways to be new, fresh and authentic can be hard. Wherever you look […]
Repurposing Content: Maximising Your Digital Marketing Efforts Read More »
Creating content for your business can be a daunting task, especially if it’s not something that comes naturally to you. For many businesses they have the luxury of using our team at Excalibur Press and
Here’s Why You Should Consider Using Video In Your Digital Marketing Read More »
When it comes to preparing the marketing assets for your business you could be forgiven for thinking if you don’t have the budget for something you have to resign yourself to simply not having it.
Top Tips For Taking Great Photographs On Your Phone For Your Business Read More »
Creating content for your business or brand is a huge responsibility, get it right and you’re the office hero and everyone takes credit, get it wrong and you’ll ultimately be the scapegoat. With shrinking budgets,
How Do I Balance Quality And Quantity In Content Production? Read More »
The hype of AI isn’t going away and neither is the idea that it can “revolutionise” your marketing, especially if you’re the type of business that’s struggling to keep up with the demands practically and
A few years ago AI copywriters like Jasper and Copy.ai (I think that’s what it was called) hit the market with a bit of a fanfare. And, if the truth be told I thought “oh
The Dangers Of Getting Caught In The ChatGPT AI Copywriting Trap Read More »
Creating content can be a mammoth task both physically and mentally regardless whether you’re a single operator business owner doing it yourself or a professional content creator. Ideas don’t often come easily and the ones
3 Questions You MUST Ask Yourself Before Creating Content For Your Business Read More »
Newsletters are a superb way to engage clients and customers and build a relationship with them. They’re a one-to-one communication from your business to the recipient and you can create valuable content that truly resonates
Creating A Company Newsletter: Here’s Everything You Need To Know Read More »
Storytelling isn’t a new thing, it’s not a digital marketing buzz phrase and it certainly isn’t an alien concept. In fact “storytelling” is at the very core of all society, it’s what makes us human.
Why Storytelling Is Absolutely Vital For Any Successful Business Publicity Campaign Read More »
Copyright protects things like books, movies, artwork, photos, software code and emails, and if you’re the content creator in a business, you need to know a little about copyright, whether you’re writing books, blogs or
Copyright: What Do You Need to Know When Creating Content For Your Business? Read More »
Creating content for your brand can be a daunting experience, with so many platforms and channels to post on and not enough time in the day to do it all marketers are turning to the
User Generated Content: What Is It & Why Is It Important to Your Brand? Read More »
Getting a headline right is probably one of the most important parts of creating online content either for your personal blog or business website. The headline will, more often than not, be the main thing
The Secret To Creating Great Headlines For Your Online Content Read More »
What Is a Call to Action? Think about all times you have clicked on a button to download file or signup for a newsletter. Each time you do this, you have adhered to a call-to-action.
Everything You Need to Know About Adding a Call to Action to Your Copy Read More »
“Newsjacking” can do a lot of positive things for your business, including: Boosting your promotional activities, Engaging your target audience, Improving your brand reputation, Increasing traffic to your social channels and website, Helping you acquire
Newsjacking: What Is It & Why Do You Need To Know About It? Read More »
When I was at the height of my career as a showbiz reporter around 2008-2010 I had a secret weapon. That secret weapon was Google Alerts. At the time they were relatively under-utilised and in
My Secret Content Creation Weapon: Google Alerts Read More »
When it comes to creating content there is a wealth of content styles out there. At Content Club we use a variation of them all for our clients but the listicle is very much
8 Types Of Blog Posts That Will Help You Create Engaging Content Read More »
In our selfie-obsessed world consumers have become more and more astute to the importance of good photography and videography. With heightened senses of what “looks good” potential customers are making more judgements than ever
11 Top Tips For Adding Fantastic Imagery To Your Content Read More »
I’m a great believer in just getting on with something when the notion takes. In today’s fast-paced world it’s often hard to find those few moments of time to do something you love, something creative
Do You Want To Start Podcasting? Here’s How I Did It In Just 2.5 Hours! Read More »
When it comes to promoting your business, in this day and age content is king. But what exactly does content mean? And how can you create it quickly, effectively and efficiently? Content comes in many
14 Top Tips For Creating Content For Your Business Read More »
Writing a blog post or marketing email doesn’t have to be daunting. Sometimes all it takes is one small idea and 30 minutes to write it. No doubt there will be people who are horrified
6 Things You Need To Do To Create A Great List Based Blog Post Read More »
