Explore insights and tips from our team on media, communications, branding, and more! Our blog offers a fresh perspective on industry trends and best practices.
When it comes to creating website content for your business it’s important to consider the need for landing pages. A landing page is a standalone web page, distinct from your main website, designed for a […]
Everything You Need To Know To Create Landing Page Copy That Converts Read More »
Managing and monitoring a range of social media channels can be a mammoth task and keeping them optimised and up to date even more of a struggle. With social platforms, their features, functions and trends
Auditing Your Social Media Channels: Here’s What You Need to Consider Read More »
Creating content for your business can be a daunting task, especially if it’s not something that comes naturally to you. For many businesses they have the luxury of using our team at Excalibur Press and
Here’s Why You Should Consider Using Video In Your Digital Marketing Read More »
When it comes to preparing the marketing assets for your business you could be forgiven for thinking if you don’t have the budget for something you have to resign yourself to simply not having it.
Top Tips For Taking Great Photographs On Your Phone For Your Business Read More »
You could be forgiven for finding pitching to the media a complex and often difficult task. In an industry that’s not just rapidly evolving but constantly changing, building relationships with the right people in the
Navigating Media Relations: 19 Essential Tips For Approaching Journalists Read More »
Thought leadership represents the person or firm that is famous and well-known for their expertise and has authority over the competitors. This person, brand or company usually has a great deal of experience and expertise
What Types Of Content Are Most Effective For Thought Leadership? Read More »
Receiving negative feedback on social media isn’t easy, whether warranted or not it can cause a significant amount of stress. Worse if it’s handled wrong and turns into a flame war where your business or
What’s The Best Way To Handle Negative Feedback On Social Media? Read More »
Creating content for your business or brand is a huge responsibility, get it right and you’re the office hero and everyone takes credit, get it wrong and you’ll ultimately be the scapegoat. With shrinking budgets,
How Do I Balance Quality And Quantity In Content Production? Read More »
When it comes to crafting the perfect marketing message the reality is how you deliver that message isn’t necessarily as important as the message you’re trying to deliver. Of course there’s plenty of research to
The Language That Matters: Why The Words Are Still The Most Powerful Marketing Tool Read More »
Canva is an online graphic design platform allowing to create a wide range of visual content from presentations to social media graphics. With Canva’s easy to use tools, anyone can make professionally designed layouts and
What Is Canva & Why Do You Need It For Your Small Business Read More »
When it comes to creating a marketing strategy of influence for your business you could be forgiven for thinking that it’s all about engaging with bloggers and influencers. And while the concept of influencer marketing
The hype of AI isn’t going away and neither is the idea that it can “revolutionise” your marketing, especially if you’re the type of business that’s struggling to keep up with the demands practically and
While the digital landscape offers a wealth of opportunities for small businesses, it equally presents a bounty for cybercriminals. In the UK, a small business falls victim to a successful hack every 19 seconds. By
Digital Threats and Your Business: 9 Tips to Stay Safe Online Read More »
A few years ago AI copywriters like Jasper and Copy.ai (I think that’s what it was called) hit the market with a bit of a fanfare. And, if the truth be told I thought “oh
The Dangers Of Getting Caught In The ChatGPT AI Copywriting Trap Read More »
When it comes to creating a company pitch deck it can be daunting. We often try to think about what information we want to tell the people who will be on the receiving end. But
20 Things You Need To Consider When Creating Your Company Pitch Deck Read More »
Connecting and resonating with your audience and potential customers is one of the most important things your business will do. How you connect with them will vary depending on what you do and what you
Why You Need To Create A Strong Brand Mission Statement For Your Business Read More »
Long gone are the days when rhyming off a whole list of features for your product or service is enough to make a sale. Customers are much more savvy than ever before and usually by
Creating content can be a mammoth task both physically and mentally regardless whether you’re a single operator business owner doing it yourself or a professional content creator. Ideas don’t often come easily and the ones
3 Questions You MUST Ask Yourself Before Creating Content For Your Business Read More »
In the communications industry we all screw up at least once. There’s always something that goes wrong, something that doesn’t go to plan and a curve ball that comes hurtling towards you at the speed
Crisis Communications During A Pandemic: Can They Ever Be Perfect? Read More »
There are many schools of thought when it comes to the customer value journey. For some it’s 4 steps, others there are more than 8 steps and many have convoluted descriptions of what the stages
