Explore insights and tips from our team on media, communications, branding, and more! Our blog offers a fresh perspective on industry trends and best practices.
According to research “82% of buyers accept meetings with sellers who reach out to them”, a pretty decent statistic when you think about it. The same research Top Performance in Sales Prospecting by RAIN Group Center for […]
Are You Reaching Out To Your Prospects & Potential Customers Effectively? Read More »
Newsletters are a superb way to engage clients and customers and build a relationship with them. They’re a one-to-one communication from your business to the recipient and you can create valuable content that truly resonates
Creating A Company Newsletter: Here’s Everything You Need To Know Read More »
Storytelling isn’t a new thing, it’s not a digital marketing buzz phrase and it certainly isn’t an alien concept. In fact “storytelling” is at the very core of all society, it’s what makes us human.
Why Storytelling Is Absolutely Vital For Any Successful Business Publicity Campaign Read More »
Copyright protects things like books, movies, artwork, photos, software code and emails, and if you’re the content creator in a business, you need to know a little about copyright, whether you’re writing books, blogs or
Copyright: What Do You Need to Know When Creating Content For Your Business? Read More »
Most people in the communications field will have heard the term “clickbait” and for most it conjures up a rather negative view of the online publishing world. In 2006 a self titled Corporate Systems Advisor
Clickbait: What Is It? Should You Use It Or Avoid It? Read More »
Creating content for your brand can be a daunting experience, with so many platforms and channels to post on and not enough time in the day to do it all marketers are turning to the
User Generated Content: What Is It & Why Is It Important to Your Brand? Read More »
In recent years the need for copywriters has risen substantially with an ever increasing number of platforms and ways to contact your customer. Back in the day rarely would you have heard of a copywriter, it was
Copywriter Vs Content Creator Vs Journalist Vs Blogger: They’re Very Different Skills Read More »
Getting a headline right is probably one of the most important parts of creating online content either for your personal blog or business website. The headline will, more often than not, be the main thing
The Secret To Creating Great Headlines For Your Online Content Read More »
When adding an event to your website, blog or creating a press release or listing to be submitted to a variety of external sources there are a few essentials you should be thinking of. That
Quick & Easy Template For Writing Event Content For Your Website Read More »
There are many schools of thought when it comes to determining what truly makes a blog post successful. And, if I’m honest, I probably don’t have the answer you want. However, as controversial as my
When it comes to creating a blog or writing a blog post there are plenty of important elements you need to practically create and distribute it. However, way before you consider any functional information or
What Is a Call to Action? Think about all times you have clicked on a button to download file or signup for a newsletter. Each time you do this, you have adhered to a call-to-action.
Everything You Need to Know About Adding a Call to Action to Your Copy Read More »
“Newsjacking” can do a lot of positive things for your business, including: Boosting your promotional activities, Engaging your target audience, Improving your brand reputation, Increasing traffic to your social channels and website, Helping you acquire
Newsjacking: What Is It & Why Do You Need To Know About It? Read More »
When it comes to Thought Leadership you’d be forgiven for thinking it’s a relatively new term. It isn’t. Socrates, Einstein, Newton and a variety of other historic figures would have been considered thought leaders in
Have You Heard Of Thought Leadership? Here’s What You Need To Know Read More »
When writing any copy for your business or service one important element will be your USP – your Unique Selling Point. Without it, there’s not going to be anything to set you apart from the
6 Things You Need To Do To Identify Your Unique Selling Point Read More »
Producing engaging content which includes video, written word and imagery with storytelling as a key element is a vital component in all sales, marketing, publicity and communication strategies. It is essential your brand develops a
23 Things You Can Do In Your Business To Win At Press & Publicity Read More »
Whenever I’m creating content for my clients or undertaking a copywriting commission I usually have two types of client. The first will have an exact idea of what they want, they will have keyword research,
9 Things To Consider When Writing A Brief For Your Content Creator Or Copywriter Read More »
When I was at the height of my career as a showbiz reporter around 2008-2010 I had a secret weapon. That secret weapon was Google Alerts. At the time they were relatively under-utilised and in
My Secret Content Creation Weapon: Google Alerts Read More »
When creating website content it’s easy to get stuck in a traditional corporate language that can, more often than not, be unsuitable for your customers and/or audience. The obsession with being “professional” and the old
6 Things To Consider When Creating Website Content Read More »
The Data Protection Act in the UK was replaced with the new General Data Protection Regulation (GDPR) on May 25, 2018. For most companies who are holding data about customers, clients or anyone else it meant you
